On September 7, 2023, the conference for the launch of A.H.A’s new logo was held in Dunhuang.
All employees of A.H.A participated in the conference.
The conference was hosted by the brand deputy general manager Liu Qiong , The President Assistant Huang Guangming delivered a speech reviewing the 40 years history of A.H.A Chairman Liang Qing interpreted the significance of the new logo and looked forward to the future of A.H.A .
After a stunning video presentation, A.H.A unveiled the new logo.
This new logo merges with the Chinese characters “升” and the company name of A.H.A. “升” means innovation, growth, and progress in China. It reflects our company’s values and symbolizes our willingness to promote the relationship with our global partners and achieve higher success together.
The Meaning of New Logo
The meaning of new logo has “one inheritance”, “triple innovations” and “triple consecutive rises”.
One Inheritance：
The continuation and development of 40 years of experience and resources. The new logo continues to use the first three letters of enterprise’s English name “A.H.A” as the main design element. The first letter “A” rises upwards, symbolizing continuous improvement in innovation capabilities, expanding business domains, and enhancing a sense of belonging. The second letter “A” roots downwards, symbolizing the condensation of humanistic culture, the rooting of scientific research and development, and the solid foundation for steady growth. The “H” connects two “A”, representing the high-quality development with harmony, mutual benefit, and integrated coexistence.
Three Innovations：
The first Innovation: The unique creation of international language and Chinese characters. Using the “A.H.A” as the main design element, combined with the traditional Chinese cursive character “升”, forming a unique Chinese-English common recognition symbol for A.H.A.
The second Innovation: The integration of internationalization and Chinese tradition. The three “升” around the surface of the sphere are joined together to form a continuous upward motion. The philosophy of “Three Lives Create All Things” in Daoism symbolizes the long-term development of the enterprise.
The third innovation:The infinite symbol “∞” element integrated into the logo reflects A.H.A’s emphasis on high-quality, efficient, and sustainable harmonious and mutually beneficial development concepts. A.H.A combines multiple elements to create a multidimensional, interconnected, and integrated operation platform with unlimited potential for growth.
Triple Rises:
Three stages of development: Each stage of the company’s development process is steadily improving. Currently, it is in the strategic stage of re-entrepreneurship, which involves extending the industrial chain, enhancing the value chain, creating a professional platform, and establishing an international brand image.
Interaction of three industry chains: The integrated industrial chain of “innovation, manufacturing, international trade”.
Customer，employee and enterprise are the three pillars of A.H.A: Create more value for customers and partners : Create a better life for employees; Realize the sustainable development for A.H.A; Undertake more social responsibilities.
Choosing Dunhuang, a significant city on the ancient Silk Road where Chinese and Western cultures blended and commerce prospered, had special meaning for this new brand release.
We believe that this logo change will bring about a fresh and positive impact on our business. We are also excited about this new chapter and are grateful for your ongoing collaboration and support.
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A.H.A International Co., Ltd has over 40 years of professional foreign trade experience and resources and holds multiple franchise qualifications such as AEO, ISO, Ecovadis , etc. Our team of professionals aims to offer one-stop international trade solutions encompassing “marketing, regulatory support, business operations, logistics support, and after-sales service.” Through the continuous accumulation of professional resources and experience in research and development, production, and registration, we continuously explore providing professional and reliable integrated pharmaceutical CDMO operation solutions for domestic and foreign manufacturers, distributors, and partners. A.H.A international trade scope covers nearly 100 countries and regions, with nearly 1000 cooperative suppliers, operating nearly 1000 types of goods, and an average annual export of over 4000 standard containers. A.H.A have established overseas operating companies in key trade areas to provide customers with warehousing and localization services.
